OCBC Cycle Singapore Launches Safe Cycling Campaign ‘1.5M Matters. Sharing Saves Lives’

Safe Cycling Day' on Saturday, 17 December 2011

8 December 2011, Singapore - OCBC Bank and Spectrum Worldwide, title sponsor and organiser respectively of OCBC Cycle Singapore, launch the second OCBC Cycle Singapore Safe Cycling Campaign today. The key message of this year's campaign is '1.5M Matters. Sharing Saves Lives'; the aim is to raise the awareness that cyclists and motorists should maintain a 1.5m separation when travelling, observe traffic rules and share the road responsibly. The campaign involves the distribution of 50,000 car decals and 2,000 cycling jerseys, all sponsored by OCBC Bank, sporting the key message of '1.5M Matters. Sharing Saves Lives'. The campaign climaxes in the celebration of "Safe Cycling Day" on 17 December, 2011.

The first OCBC Cycle Singapore Safe Cycling Campaign, held in 2010, received overwhelming support from the growing cycling community. Over 1,200 cyclists took part in the Campaign's Safe Cycling Day, held last year on 18 December. Many motorists supported the campaign by attaching the campaign decals to their vehicle windows.

Images (credit Spectrum Worldwide): Members of the OCBC Singapore Cycling Team sporting the Safe Cycling Campaign jerseys. (Left to Right) Timothy Lim, Calvin Sim, Marcus Leong

Safety Ambassadors at Caltex Stations

Look out for the Safety Ambassadors at the selected Caltex stations on 9, 10, 16 and 17 December - from 5.30pm to 8.30pm on Fridays; and 11am to 2pm on Saturdays. Get a chance to receive a jersey by correctly answering three safety questions - while stocks last!
Details of the questions and locations of the Caltex stations will be posted on the OCBC Cycle Singapore Facebook and Twitter page. 

Car Decals Weekly Contest

It is easy to win 10 Caltex Starcash vouchers worth $100 each!
Anyone who make purchases at Caltex stations will be given OCBC Cycle Singapore Safe Cycling Campaign decals (while stocks last). Put the decal on, send us the picture to info@cyclesingapore.com.sg to enter the weekly draw and get a chance to receive a $100 Caltex Starcash voucher! The contest starts on 8 December 2011 and lasts until 16 February 2012.

Facebook Safe Cycling Pledge

A Facebook campaign will run from 12 December to 26 December 2011 to get cyclists to pledge to be safe on the roads. Each cyclist who convinces five or more friends to join in making the pledge on the OCBC Cycle Singapore Facebook page will be entered in a draw to win a weekend room stay at the Conrad Hotel worth $350 or Caltex Starcash vouchers up to $100 or safe cycling jerseys!. Non-winners will be rolled over to the next draw.

(Left to Right) Calvin Sim, Timothy Lim, Marcus Leong